- Head of Operations at FT.com Lisa MacLeod
I think about this. A lot.
Announcements: I’m joining First Look Media
When I was trying to decide what to do next, I had a list of things I wanted to accomplish. The list goes something like this:
Build cool things with good people. This is the reason I left KPCC to be a part of Thunderdome. I had worked with a great team to build a great app and the roleI wanted in building new things wasn’t possible there.
Work at a non-legacy company or at least one that acts non-legacy. To say that I have been burned by legacy is a bit of an understatement. I painfully recognize that it’s difficult to pave new paths in legacy. I hope one day I change my mind.
Stay in LA, and help media grow around here. The reasons for staying here are personal, but as I’ve rambled about before, I think there is space to do great journalism from and about the West Coast, where tech, wine and entertainment grow.
Do more things. Create more journalism. I loved being a social media editor, but I hated Twitter monkeying and strategy was fun, but not as fulfilling as storytelling. Similarly, I loved working on the revenue problem at Beacon Reader, but I missed being a part of creating stories.
After a long search, all of these have been fulfilled. I’m joining First Look Media, as a producer for the yet-to-be-named social reporting team led by Andy Carvin.
I met Andy pre-Arab Spring and have always looked up to his passion for exploration and stories. He is also just a nice guy, who I think will make a great boss, and can teach me a lot about working with communities around the world.
First Look, as a company, is full of other journalists I’ve read and respect. Yes, they have changed direction. But I’d rather be at a company that knows when to change, than one that sticks in the mud as things go wrong, or waits too long to examine its direction.
What will my job be? We’re going to tell stories that matter, on the platforms where people gather to tell them. We will move in whatever direction that takes us. For the first time in my career, I can report a story where it makes most sense — whether on a web site, a social platform, or whatever is next.
This job is still social, but it’s a new direction. Social media for this team isn’t an afterthought, or a place to take content from. It’s an audience to work with and for. We’ll be true to that audience and those platforms in our reporting, something I’ve long wanted to do.
I’m currently wrapping up a great short-term run as the digital editor of Marketplace’s web site and I’ll start at First Look in November.
In short, I’m excited about the next few months. Really excited.
P.S. If you know someone who would be a good fit to be my other Anchor-like half (or any of the open positions), Andy and I I would love to hear of it.
via Alexis Madrigal’s 5 Intriguing Things
Put this on the list of things for me to re-read daily.