The questions about “SEO” that I get through Aardvark invariably boil down to “What’s the best way to do SEO?”
And I reply…
Producing high quality content that draws in readers who share your work with others. Links flow into your site from authoritative places on the Web, and thus, your search results positioning improves. Yes, it’s that simple. The best way to optimize your site for search engines is by producing high quality content.
“Achievement is a big one in America—disproportionately valued, and often conflated with material success. But other dimensions actually have a potentially higher payoff. We easily habituate to material things, and they quickly stop making us happy. But these other less tangible values, a number of researchers have found, don’t lose their happiness-making punch—at least not as much.”—Weathering the Storm | Psychology Today
“Among the two social media platforms, Twitter users strayed the farthest from the mainstream press. Blogs were a bit more traditional, at least in the sources they drew on. On both platforms, though, one clear characteristic was the ability of new media to quickly trigger and concentrate passionate debate and activity around a specific issue.”—Journalism.org- The State of the News Media 2010
“Yahoo is simply better at content than Google. Yahoo Finance is, in my opinion, simply a better product than Google’s version. Its array of hosted news content is bigger, and it owns properties such as OMG, which is doing well as a celebrity news hub. (I wholeheartedly agree)”—Google vs. Yahoo: Who Has the Right Social Strategy?