(Argh. I just wrote half of this, only to X out of the window, let’s try again.)
Part of my job in social media is to do a little monitoring, and to do so, I need some sort of analytics to pull from. We could use Google Analytics or some hodge podge of other things, but I was hoping something out there would work as a social media monitoring tool.
This is an epic adventure. So, to save someone else time and heartbreak, I’ll chronicle it here.
In case you’re wondering, here’s my wishlist for whatever we go with:
Measure monthly, as well as real-time
Measures Twitter with stats on mentions and RTs per story and overall for the month/week/day
Measures our Facebook Fan page in terms of fans and maybe interactions (this might not be possible bc Facebook has no API)