“Your company is structured so it takes a lifetime to get to the top, and as such there are no digital experts in company-wide leadership positions. Digital talent—often in their 20s and 30s—need to see a clear path for uninhibited career development that’s based on merit, not years spent, and that’s beyond the confines of the digital department. If they don’t, they won’t see a reason to stay with the company in the long term.”—
This is where I think the majority of news orgs fail. (via @aschweigert)
“An executive who worked at both Apple and Microsoft described the differences this way: “Microsoft tries to find pockets of unrealized revenue and then figures out what to make. Apple is just the opposite: It thinks of great products, then sells them. Prototypes and demos always come before spreadsheets.””—Steve Jobs Solved the Innovator’s Dilemma - James Allworth - Harvard Business Review This is the way journalism should be.
You may not know this, but Apple powers a good portion of the KPCC newsroom. Many of us have Macbooks. Most of the reporters use iPhones to snap photos, call in live hits, file stories via e-mail and occasionally record sound. Our digital staff is completely Mac-powered.
Apple has profoundly changed journalism. Smartphones opened up doors for reporting from the field. iPhones revolutionized reporting from the field.
Steve Jobs was an amazing man, regardless of what you think of Apple products. He inspired many and the rate at which my Twitter feed is moving is evidence of how many lives he touched for the better or worse.
Just watch this speech, archived on TED.org to see how Jobs could inspire.