So what does innovation consist of? For a start, it involves rethinking not just where your content lives, but how it’s created and what it consists of — in other words, taking apart your business to really look at what has changed thanks to the web and social media, and how you can adapt to that. No app is going to do that for you, and tinkering around in a “lab” probably isn’t going to do it either.
Love it. Hate the focus on apps these days.
Memo to media: A Facebook app is not innovation — Tech News and Analysis