Monday, April 23, 2012
While clicks bring immediate returns, retweets and other forms of audience participation raise trust and brand awareness, both imperatives for maintaining sustained growth. A high number of followers is not indicative of an engaged audience; a high click-through rate doesn’t necessarily yield other engagement metrics such as retweets and new followers. Engaging News Hungry Audiences Tweet by Tweet: An audience analysis of prominent mainstream media news accounts on Twitter | SocialFlow Blog