I have a different view on this. Content creation ought to be a single multiplatform group. But content management ought to be specialised. I get very irritated when people say they are platform-agnostic, because each platform is a very different opportunity to create a different experience.
Interesting take on newsroom integration from Raju.
Interview: Wall Street Journal digital chief Raju Narisetti on innovation, mistakes and opportunities | TheMediaBriefing