Linkage+

Resist the temptation to rely too much on a guru; hiring a guru will only take your organization so far. Many of the organizations who brought in “social media gurus” learned this lesson the hard way. A single individual cannot scale. However, if the organization is willing to put real teeth behind their mobile efforts, a single smart person can help form a center of excellence. Establishing a center of excellence that puts mobility at the core, and integrates it with other business initiatives, can get a business thinking about mobile more strategically.